Insights · Pricing
Picking a price that actually pays (without becoming an accountant)
You don't need a costing model. You need a floor and a reason.
01Set the floor first
For each job type, decide the lowest price you'd accept and still be happy. That's your floor. Not your list price — your floor. Discount below that only for a reason worth putting on paper.
02Have a reason for each level
Most owners have one price. Better owners have three: floor (walk-away), fair (their default), and premium (when the job is urgent or complex). Reasons matter more than the numbers — they let you say YES faster.
03The build
A floor-price card lives inside your quoting tool. When a quote drops below floor, it flags before it goes out. When it lands above premium, it flags too — because you might be about to lose it.
If this is the leak you recognised, twenty minutes with us finds out what it actually costs.
Before you ask.
What about competitive pressure?
You will lose some jobs to cheaper quotes. That's the point. Those weren't your clients — they were someone's headache.
