You don't need a costing model. You need a floor and a reason.Set the floor firstFor each job type, decide the lowest price you'd accept and still be happy. That's your floor. Not your list price — your floor. Discount below that only for a reason worth putting on paper.Have a reason for each levelMost owners have one price. Better owners have three: floor (walk-away), fair (their default), and premium (when the job is urgent or complex). Reasons matter more than the numbers — they let you say YES faster.The buildA floor-price card lives inside your quoting tool. When a quote drops below floor, it flags before it goes out. When it lands above premium, it flags too — because you might be about to lose it.Frequently askedWhat about competitive pressure?You will lose some jobs to cheaper quotes. That's the point. Those weren't your clients — they were someone's headache.

Picking a price that actually pays (without becoming an accountant)

You don't need a costing model. You need a floor and a reason.

Set the floor first

For each job type, decide the lowest price you'd accept and still be happy. That's your floor. Not your list price — your floor. Discount below that only for a reason worth putting on paper.

Have a reason for each level

Most owners have one price. Better owners have three: floor (walk-away), fair (their default), and premium (when the job is urgent or complex). Reasons matter more than the numbers — they let you say YES faster.

The build

A floor-price card lives inside your quoting tool. When a quote drops below floor, it flags before it goes out. When it lands above premium, it flags too — because you might be about to lose it.

Frequently asked

What about competitive pressure?

You will lose some jobs to cheaper quotes. That's the point. Those weren't your clients — they were someone's headache.