Kindra AI is a Brisbane automation and software firm founded by Michael Jackson, who has spent 22 years in IT across network engineering, B2B IT services, signage and web. He has built and sold three businesses — ProCloud Creative, Less Stress IT and Rise SEO — all still operating. Kindra AI is the fourth.
Three businesses built and sold, one still running, and the network years underneath all of it. Pick a bar to see what that era taught.
2025 onwards
Current
Automation and custom systems for Australian SMBs
The models finally got good enough to do the admin — reading a supplier invoice in whatever format it arrived, sorting an inbox, taking a call at 11pm.
| Business | Founded | Sold | What it did | Status |
|---|---|---|---|---|
| Network engineering | 2005 | — | Not published | Where it started |
| Less Stress IT | 2005 | 2026 | B2B IT service provider | Sold, still trading |
| ProCloud Creative | 2010 | 2026 | Full-service signage and creative house | Sold, still trading |
| Rise SEO | 2010 | 2026 | Not published | Sold, still trading |
| Kindra AI Pty Ltd | 2025 | — | Automation and custom systems for Australian SMBs | Current |
Network engineering teaches you one thing that matters here: systems fail at the joins. Not in the middle of a well-built component — at the point where two things that weren't designed together have to talk. That's still true, and it's still where most business software falls over.
Less Stress IT, founded 2005 and sold in 2026, was a B2B IT service provider. Running support for other businesses means you see the workarounds. Not the process on the wall — the actual process. The spreadsheet beside the system. The staff member who knows the one trick. The step everybody skips.
Three businesses, built and sold, all still trading. Less Stress IT ran from 2005 to 2026 as a B2B IT service provider. ProCloud Creative ran from 2010 to 2026 as a full-service signage and creative house. Rise SEO ran from 2010 to 2026.
Selling a business and watching it keep running is a specific education. It tells you whether what you built depended on you. Twice it didn't. That's the standard Kindra builds to now — if a system needs its author to survive, it isn't finished.
Trade businesses run on processes that are genuinely specific. A signage job and a plumbing job look nothing alike, and neither looks like what generic business software assumes. Spending years inside those businesses is why Kindra builds around the process instead of around the software — the same reasoning that shapes what we will and won't build.
The models got good enough to do the unglamorous work — reading a supplier invoice in whatever format it arrived, sorting an inbox, taking a call at 11pm. Not the visionary stuff. The admin.
That's what actually costs Australian small businesses money, and until recently it wasn't automatable without more setup than it saved.
Michael does the diagnosis, the architecture and the client relationship. Deliberately small — the alternative is account managers between you and the person who built the thing.
Based in Brendale, north Brisbane. ABN 38 697 207 917. The engagement model — free Leak Check, then a written Blueprint, then two-week build increments — is set out in full on how a Kindra engagement runs.
All five are contractual rather than marketing, and the ownership and security page shows the clauses and the restore-test date behind them.
For some projects, no. If you need twelve developers and a project office, we're the wrong firm and we'll say so on the first call. What a small firm gives you is that the person who scoped it is the person who builds it, and there's nobody in between translating.
You shouldn't, automatically. Ask both the same questions: who owns the code, where is it hosted, what happens if you disappear. The answers sort it out faster than the size does.
Everything on this page is verifiable, and the homepage shows what gets built if you'd rather see that before who builds it.
Bring the one flow that keeps costing you a Tuesday afternoon. We map it live and tell you what we'd build, what we wouldn't, and what it costs.