"Why don’t you publish prices?"
Honestly: People do not understand it until it is explained and they can see it — and until they get it, the value scares them. A band published without knowing your systems would mislead you in one of two directions — too low and you feel misled later, too high and you never call.
What you get instead is a fixed Blueprint fee quoted before you commit, and a build price quoted from that Blueprint before any build work starts. You never see a number for the first time on an invoice. It is still the softest point on an otherwise unusually open site, and we know it.

