What the 20 minutes covers Enquiry to quote to job to invoice to paid.
How work moves through your business: enquiry to quote to job to invoice to paid. Where it stalls. What gets re-typed. What only one person knows how to do.
You don’t need to prepare anything. If you want the meeting to go further, pick one recent job that was annoying and have it in mind — a real one, with its real mess. That is worth more than any amount of preparation.
Bring the person who does the admin if you can. They know where the time actually goes, and the owner usually has a tidier and less accurate picture. Twenty minutes with the right person beats an hour with the wrong one.
We will not ask you to sign anything and there is no follow-up sequence. If there is nothing worth doing we will say so in the meeting and that is the end of it — which happens about 40% of the time. That is not modesty, it is the filter working: the alternative is quoting work that will not pay for itself.